THE SAVVY SUMMER CAMP

A high-energy, accountability-driven experience for founders who are ready to lead their visibility like they lead their business.

Let your content work FOR you this summer — so you can focus on closing contracts, landing clients, and enjoying real rest.

The Camp gives you all the tools to make that happen.

You don’t need another masterclass.

You need momentum.

You need strategy that sticks.

You need to show up boldly — and build content that creates real opportunity with the right audience.

This isn’t a passive course or a content calendar.


This is a 6-session, high-energy implementation experience where you’ll map out your visibility strategy, create client-attracting content, and walk away with messaging that moves people — and moves offers.

Strategies Featured In...

This summer?

We’re not winging content.

We’re not playing small.

We’re not waiting for the fall to be seen, booked, or paid.


We’re showing up boldly, strategically — and on our own terms.

Welcome to The SAVVY Summer Camp

— a high-impact, 6-session experience built to shift how you see yourself, how you lead your message, and how your brand shows up in the rooms that matter.

We kick off on June 11.

This is for you:

You’re booked and brilliant — but tired of the content grind

You’re booked and brilliant — but tired of the content grind

You're tired of micromanaging every caption — and ready to guide your team

You're tired of micromanaging every caption — and ready to guide your team

You're craving a repeatable system to stay visible to prep for Q3/Q4 launches, speaking engagements, and partnerships

You're craving a repeatable system to stay visible to prep for Q3/Q4 launches, speaking engagements, and partnerships

You're DONE letting social media drain you — and ready to use it to drive opportunities

You're DONE letting social media drain you — and ready to use it to drive opportunities

You’re ready to be seen as the go-to — not just the best-kept secret

You’re ready to be seen as the go-to — not just the best-kept secret

Inside The SAVVY Summer Camp, You’ll Get:

(6) High-Impact, Interactive Sessions with Shanel

This isn’t a sit and take a bunch of notes to collect dust type of vibe.

We build together — in real time. You’ll map your strategy, write your content, and get real-time feedback that turns your message into momentum headed into Q3/Q4.

Pink Pen Moments

Shanel’s signature red-pen (or pink, depending on her mood) feedback —

so your content gets sharper, clearer, and built to convert.

AI Shortcuts + Prompt Plug-and-Plays

Meet your new favorite team members.

Each month, you’ll get access to curated AI tools, time-saving workflows, and plug-and-play content prompts designed to make content creation faster — without sacrificing your voice, your brilliance, or your brand.


Say goodbye to blank screens and burned-out brainstorming.

Say hello to AI that actually works WITH your strategy — not against it.

Powerhouse Community

This isn’t just content creation. It’s co-creation. Connect with a powerhouse group of powerhouses inside a private space for accountability, strategy checks, and celebrating your wins.

Full Replays

Can’t make it live? No worries. Every session is recorded so you (and your team) can revisit the strategy anytime..

Join the summer experience designed for visibility that reflects your value — without burning you out.

What You’ll Walk Away With:

The full Socially Savvy Playbook + Power Prompt Bundle

Your done-for-you system for magnetic, authority-driven content delivered right to your mailbox!

No more bottlenecks, no more staring at blank screens, and no more guessing.

A visibility strategy that works as hard as you do

You’ll build your SAVVY Framework strategy around your business goals — so your content drives visibility, revenue, and high-value opportunities.

A summer messaging plan that builds real momentum

We’ll map out the exact content moves to elevate your visibility this summer — and set you up for a strong Q3/Q4 with launches, speaking engagements, and partnership opportunities.


Lead your team — without micromanaging every post

Whether you’re leading the charge or guiding your team, you’ll walk away with a framework that makes powerful content easy to delegate (without diluting your brand voice).


 Unshakable confidence in your message and your brand

No more overthinking. You’ll be equipped to show up like the leader you are — on your timeline, in every room, and on every stage.


 A repeatable system + community support to stay consistent

Even on vacation. Even when your calendar is full. You’ll have the tools, prompts, and support to stay visible — without being online 24/7.

You don’t need more content.

You need a clear plan

— one that reflects your brilliance and leads to real results.

Because visibility isn’t about posting more.


It’s about being seen by the right people

— strategically and consistently.

This is your season to show up like the leader you are.

The SAVVY Summer Camp is where that shift begins.

You don’t need more content.

You need a clear plan

— one that reflects your brilliance and leads to real results.

Because visibility isn’t about posting more.


It’s about being seen by the right people

— strategically and consistently.

This is your season to show up like the leader you are.

The SAVVY Summer Camp is where that shift begins.

Don't Take Our Word, Here's What Our Clients Say....

Terri A, Financial Advisor

Not only did I walk away with the clarity and confidence to attract my Dream Clients effortlessly, through talking out my processes and strategies I realized all I need to do is simplify a few things to land my “BIG DADDY” clients. -

C. Robinson, Real Estate Consultant

She helped me refocus on how to attract my online audience and taught me strategic ways to show up in front of my dream clients, specifically to my business, aligning perfectly with the SAVVY framework. Thank you, Shanel, for your insights and for helping me connect with the right audience in such an authentic way!

Lisa N, Executive Brand Artisan

Sometimes, you need fresh eyes to show you where you’re stuck. You have solid pieces but it feels like there is just one key piece missing. Today, during my session with Shanel, I had several big “aha” moments. We dug into how I can better position my services without diluting my message. Key takeaway? Clarity is everything!

Meet Your Camp Lead - Shanel

Marketing brain. Messaging magician. Pink pen of truth.

I’m Shanel — consultants and founders who have a love hate relationship with social media - You're my people!

In just 6 sessions, we'll powerfully position your brand with an easy-to-execute social media strategy that’s consistent, compelling, and converts.

With 15+ years in brand positioning, marketing, and revenue strategy, I’ve helped founders and CEOs across 10+ industries generate over $10M in additional revenue through content that connects, converts, and commands attention — without chasing trends or sacrificing their values.

I’ve coached consultants into 6-figure contracts, helped visionary leaders pivot their message to enter new markets, and built repeatable systems that take founders out of the bottleneck — and into rooms that match their brilliance.

I'm also a Board Member for the Virginia Black Chamber of Commerce, an active member of The BOW Collective and Capital Committee, and the co-founder of a 8x award-winning youth nonprofit.

Translation? I don’t just teach strategy. I live it, build it, and advocate for it in every room I walk into.

My approach blends structure with soul — so your content doesn’t just “look good,” it creates connections and leads to contracts.

When I’m not assisting clients secure speaking engagements, brand partnerships, or close six-figure deals from content...


You can find me finding a good chuckle. cheering my clients on in the DMs, or coming up with a fresh way for my clients to shine online.

If you’re ready to stop being the best-kept secret in your industry —

This camp is where you want to be.

Strategy, sun, and intentional visibility — welcome to the only camp where ROI is the vibe.

Starts Jun 11, 2025

Live sessions + replay access

Limited spots for personalized support

Access available to early Bundle buyers or join below for $997

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